People often tell entrepreneurs to fail fast, fail often. That is a bad advice.
If failure equals experience, there would be more successful people.
Failure + Learning + Application = Experience
You fail. You learn from it. You apply what you have learned. If you don’t failure reshape your action, it will be a wasted experience. You suffered for nothing.
There’s a way for learning lessons without suffering failure.
If you learn from other people’s struggles, you can often just skip that step. Often it takes longer fix things than do it slow but right from the start.
Do your research.
Talk to people who have it before and ask for advice.
Measure and test everything.
Avoid failure at all cost.