Yesterday, I had a great meetup with John Krissilas, CEO, Co-founder of TransitHub [@TransitHubTO], a new location-based startup in Toronto. TransitHub is a community for transit riders to connect, share and discover the hidden gems around transit stations and stops. It is an interesting idea. I lived in Vaughan and now in North York. I might know the best place to get bubble tea on highway 7 but clueless about downtown Toronto. This app would be perfect. But more than just a cool app, our conversation was about the relationship between a community and a brand.