Step 1: Get a Twitter Account, open an account on Facebook

Step 2: Send out a tweet, update your status

Step 3: Put “Social Media Expert” on your resume

Note: Don’t hire the one above

Being on Social Media does not make you an expert. I tweeted this image a few months ago. Image via lauraleewalker.com

Social Media is changing every second. What was hot yesterday might not be relevant today.  Nobody is an expert because we are all newbies.

Even with 63000 followers on Twitter, I still need to learn a lot everyday.  It is impossible to find someone who understands everything on social media. But you can find someone who understand how to be social.

A strong network does not always mean that person will be good at managing your social media. It just means s/he is popular and there are many ways to get there . Believe me I know how easy  it is to become internet socialite.  I can brag all day that Arianna Huffington is following me on Twitter or I am enjoying the new message from Tom Anderson on Google+ [ he is very charming, and I love his messages lol] . But that does not make me  an expert in social media. It does not prove that I am very social at all.

If you are looking for someone to manage your social media. Find a person who is social in your community both online and offline instead of going after the expert, guru, rockstar elite who does not care about your brand. Also do your research, avoid anyone like this . Someone who understands the important of a community and has one.  Think carefully before you hire someone. Hiring your social media consultant like hiring  a nanny for your newborn baby. You don’t give your baby to a random person on the street who voluntter to help you [ *cough**cough* unpaid intern] , you give him/her to someone you can trust.

Remember

It takes years to build a reputation, and it only takes one tweet to destroy it.

It is your turn: What makes a good community manager/ social media consultant?

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